E. Pellicci

Priamo Pellicci started working the counter here in 1900; after his death in 1931, his wife Elide raised seven children in the flat upstairs while running the café below — her initial is the chrome "E" still on the fascia. The building's Art Deco vitrolite-glass frontage and marquetry interior earned Grade II listing in 2005, which means the room you sit in is legally protected, not just old.

The café's reputation for regulars with a past is real: the Kray twins lived round the corner and are widely said to have used it as a local, and Harry Styles filmed a 2022 music video here. None of that is why it's still worth a visit. Current owner Maria Pellicci — the fourth generation behind the counter, working alongside Nev and Anna — received Italy's Order of the Star in 2025 for fostering Anglo-Italian relations, and the family started a podcast, Down the Caff, recorded on-site in 2024. This is a working business still generating news, not a museum piece coasting on its plaque.

Google's own pricing data puts a meal at £10-20 per person, and three dated r/fryup posts tracking the full English specifically — £13.40, then £14.20, then £17, spread across roughly a year — back up what regulars already say: prices have climbed noticeably as the café's profile has grown, and the queue is real on weekends. One recent visitor called it hands-down the best fry-up they'd had; another, in the same thread of posts, called the hype "not worth it" at the current price. Both can be true of the same plate.

Nev and Anna answered questions directly in a Reddit AMA — worth reading if you want the family's own account of running a set filmed as often as it's eaten in. Chips are cut by hand; ask for anything and they'll tell you why it's made that way.

For another East End room that's outlasted the neighbourhood around it, see Wilton's Music Hall in nearby Whitechapel.